Professional Women’s Hockey League unveils logo ahead of inaugural season

The crossed hockey sticks in the “W” provides the visual of a faceoff, and is made up of six distinct pieces, a numeric portrayal of the league’s first six teams.

According to a PWHL media release, “The logo’s primary color is purple, a color that signifies power and is often associated with ambition, both symbolic of PWHL players and the league’s formation.”

The color is a continuation of the purple carpet entrance used at the inaugural PWHL Draft in September.

“We love the prominence of the ‘W’ used in a clean and strong design that celebrates PWHL trailblazers and their legacy across women’s sports,” said PWHL Advisory Board member Stan Kasten in a media release. “When people see the logo, they will recognize how it represents women and immediately know it’s about hockey. The ‘W’ symbol speaks for itself but offers versatility to fit nicely when used inside our PWHL lettering.”

The PWHL logo reveal was teased in social media posts by players from all six teams including Boston’s Hilary Knight, Minnesota’s Kendall Coyne Schofield, Montreal’s Laura Stacey, New York’s Abby Roque, Ottawa’s Brianne Jenner, and Toronto’s Blayre Turnbull.

The PWHL’s inaugural season will begin in January 2024. The league was announced in August 2023 after the Mark Walter Group announced a new league with the formation of the Professional Women’s Hockey Players Association (PWHPA) and the now-folded Premier Hockey Federation (PHF).

The branding was created by Younts Design Inc., a creative studio that assists a wide range of clients in providing unforgettable design that reinforces brands across print, web, and environmental graphics.