Bad Bunny, Noah Assad launch Rimas Sports Agency, ink several MLB players

Rimas Entertainment CEO Noah Assad, his client Bad Bunny and Rimas executive Jonathan Miranda have launched a sports management agency, per a report from Thania Garcia of Variety. MLB-certified agent William Arroyo is working for Rimas, reports Jon Heyman of the New York Post.

“We are thrilled to break into a new industry with the launch of Rimas Sports. In the music world we accomplished success by knowing how to develop talent, helping our clients reach their vision by catering to their unique needs,” said Assad in a statement. “This new venture is an expansion of that mission as we aim to bring greater representation to the Latin community in the world of sports.”

Bad Bunny is already well known on account of his music career, where he has been represented by Rimas for many years. He’s also clearly a baseball fan, as he took part in the Celebrity Softball Game during last year’s All-Star festivities, as covered by Daniel Kreps of Rolling Stone. Now he will get involved in baseball in a different way, with him and Rimas getting into the agency side of things.

Per Garcia’s report, Miranda will serve as president of the agency, which will offer a wide range of services from agent management to public relations and more. Former big leaguer and Hall of Famer Iván Rodríguez is involved as an ambassador.

They seem to have already inked a number of major and minor leaguers, with Garcia’s report listing the following players as being part of the Rimas roster:

• Santiago Espinal, Blue Jays
• Yonathan Daza, Rockies
• Wilmer Flores, Giants
• Liván Soto, Angels
• Jordan Diaz, Athletics
• Diego Cartaya, Dodgers
• Ezequiel Tovar, Rockies
• Ronny Mauricio, Mets
• Marco Luciano, Giants
• Wilmer Flores, Tigers

Heyman says that Fernando Tatis Jr. has employed Rimas for marketing but will retain Dan Lozano of MVP Sports Group as his agent for baseball purposes.